Cerana and Sustainability
Team Cerana is also, most definitely, Team Environment. We take immense pride in the fact that mead is the most sustainable alcoholic beverage there is.
What makes mead the most sustainable alcoholic beverage?
The Honey
The main raw material for making mead is honey, which comes from floral sources in any geographical area.
Honey bees visit these flowers and collect the nectar which then gets converted to honey in a special part of their gut. Any wildflower with some nectar and pollen can thus be converted into value addition for us if we keep bees in an area populated with flowers.
Honey bees visit these flowers and collect the nectar which then gets converted to honey in a special part of their gut. Any wildflower with some nectar and pollen can thus be converted into value addition for us if we keep bees in an area populated with flowers.
The Jungle Connect
Mead making, unlike beers or wine doesn’t depend on agriculture.
The main multifloral honey that we use and encourage beekeepers to collect for us, comes directly from the jungles of Himachal Pradesh and Karnataka, some even comes from our own Western Ghaats of Maharashtra. These jungles have no to minimum human intervention and naturally no agricultural practices, that makes this honey the most natural honey that can be produced.
The main multifloral honey that we use and encourage beekeepers to collect for us, comes directly from the jungles of Himachal Pradesh and Karnataka, some even comes from our own Western Ghaats of Maharashtra. These jungles have no to minimum human intervention and naturally no agricultural practices, that makes this honey the most natural honey that can be produced.
The Natural Yield
Collecting varietal honey for mead making encourages farmers to minimise the use of pesticides.
It is obvious that if a bee were to visit flowers sprayed by pesticides or insecticides, she would die. Our need for varietal honey hence, is in a way an encouragement for farmers to minimise their pesticide use.
It is obvious that if a bee were to visit flowers sprayed by pesticides or insecticides, she would die. Our need for varietal honey hence, is in a way an encouragement for farmers to minimise their pesticide use.
Honeybees and the Ecosystem
Cross pollination by bees creates a stronger next generation of plants there by strengthening overall flora where the bees are present.
As honey bees visit many flowers, they mix pollen from one flower to the other over a span of their reach by flight. This leads to cross pollination, which naturally mixes the genes of these plants and creates a stronger next generation which may lead to higher yields, more adaptability to the environment and disease resistance.
As honey bees visit many flowers, they mix pollen from one flower to the other over a span of their reach by flight. This leads to cross pollination, which naturally mixes the genes of these plants and creates a stronger next generation which may lead to higher yields, more adaptability to the environment and disease resistance.
Sourcing at Cerana
Local Organic Produce
We take pride that a majority of our manufacturing set up is sourced locally within the state of Maharashtra, thus minimising our carbon footprint.
We source most of our produce from within the state as well. The jamuns, pomegranates and grapes are all sourced locally.
The honeys are also sourced from within the country. Lychee honey comes from Bihar and Uttar Pradesh, Jamun honey from Maharashtra and adjacent states. And multifloral honey comes from Himachal and Karnataka.
Cerana's Practices
We take pride in only buying our honey which is collected from what is called the “super chamber” of the bee box, at a premium cost, The super chamber is where only surplus honey is stored. Cerana’s meads are certainly not made from honey that is stolen from the bees.
The entire cooling system at the meadery is automated and optimised to minimise the consumption of electricity, thus reducing the carbon footprint.
The tanks in which the mead is fermented are all insulated to slow down the temperature loss which is energy saving.
The coolants used in the chillers are expensive as compared to alternatives that aren’t as environment friendly.
Water wastage through the RO water plant is minimised through reduction of reject water loss that comes hand in hand with any RO systems.
The effluents that are generated go through extensive treatment before getting used for gardening purposes around the meadery minimisiing water loss and maximising resource utilisation.
The fruit waste or processed pulp generated gets converted into compost and is used for gardening.
Dr. Ashwini Deore
Co Founder
The Sustainability Connect
In our effort to support a sustainable practice and promote organic and environment friendly products and services we plan to collaborate with like minded lifestyle brands and help them reach a bigger market hand in hand with us.
We invite local artisans to exhibit their art and craft at the meadery. Exhibitions will range from beauty products, to fashion, to nutraceuticals, to foods, to paintings… all the while making the process fun with a few pints of our meads.
Dr. Yoginee Budhkar
Co Founder
